Ep. 6: Cracking the Code on Gen Z
On this episode of Iconic Insights, host Heather Chastain sits down with Jason Dorsey, Researcher, Bestselling Author and President of the Center for Generational Kinetics and the most sought-after expert on generations, to talk about Gen Z—and where the channel is missing the mark in engaging this critical demographic.
Jason is an expert at uncovering hidden insights and creating new strategies to help future-proof organizations. As a trusted expert on emerging trends, he has appeared on more than 200 TV shows, including 60 Minutes, The Today Show and on CNN and CNBC.
In this lively interview, Jason talks about how he became a generational expert and why leaders need to change the way they present opportunities to Gen Z to make them more appealing.
He also talks about why direct selling is the ideal opportunity for this generation—and why leaders need to promote stability and flexibility. Some of the things you’ll learn in this interview include:
- Why direct selling executives should be looking at emerging trends and their effect on the channel.
- How to identify coming generational trends and prepare for them strategically.
- The importance of leveraging Gen Z’s interest in entrepreneurship.
Then, stay tuned After the Episode as Heather talks with Gen Z influencer Lauren Thomas, a distributor with Plexus Worldwide.
Lauren was attending the University of Kentucky when she was introduced to Plexus and naturally began sharing what she was doing on social media. Before earning her degree in Merchandising, she had become Plexus’ youngest six-figure earner. Lauren shares what attracted her to direct selling and gives us an inside look at how she builds her online business with people from all generations.
Watch the video below or listen to the podcast.
Social-selling thought leader Heather Chastain has more than 20 years of cross-functional experience in sales, marketing, manufacturing, operations, and executive leadership. As the founder and CEO of Bridgehead Collective, Heather is focused on developing and encouraging successful entrepreneurs. She is passionate about helping others navigate radical change and will be your trusted guide in this ever-evolving entrepreneurship landscape.