2024 will be a milestone year for many direct selling companies! Congratulations and thank you for so many years of excellence and innovation in the channel—we can’t wait to see what you’ll do next!

It’s been a season of transition and transformation at Isagenix, but this health and wellness leader feels stronger than ever and believes that the best is yet to come—not just for their customers, field and leadership—but for the entire direct selling industry.

Like so many companies launched in the last two decades, weight-loss leader Xyngular found hard-fought success in the face of adversity. The company was born in December 2009, on the heels of the global financial crisis. Just after its tenth year in business, the world screeched to a halt during the COVID-19 pandemic. But as Xyngular approaches its 14th birthday, the company has emerged from these challenges with both financial success and an even stronger sense of purpose. And that purpose is all about people, as Founders Rudy Revak and Marc Walker intended when they launched the company.

When ACTIVZ opened its doors in 2017, the Utah- based company defied convention and chose to focus exclusively on the Hispanic market by launching in Mexico. Founders David Brown and Ryan Thompson joined forces again after working together before to successfully build a large direct selling company.

Everyone loves a good glow-up. And as makeovers go, Zurvita’s is particularly extreme. Originally launched in 2008 to a room of 300 people, Zurvita began with service-based products. It was in 2011, when Zeal for Life was introduced, that Zurvita launched into exponential growth. Now nearly a decade later, despite management changes, a global pandemic and technology pitfalls, a new era of leadership with a united team and passionate field have prevailed and pivoted to take Zurvita on its next phase of success.

In recent years, many companies in the direct sales industry have evolved to reach the expanding categories of distributors today. They aim to attract the part timers, the side hustlers and the gig economy set, offering opportunities designed for any and everyone. But could the traditional distributor approach—one that encourages full-time attention to reach unlimited opportunity—be what the industry needs? Hy Cite CEO Paulo Moledo believes that it is.