Taking a brand international is a big step for any company. New markets mean new customers, expanded audiences and unique opportunities to try out products that might not be a fit for the original hometown fans. Not to mention, exposure to new cultures and ways of life can be inspirational for product development teams eager to serve the needs and wants of new demographics. Gaining ground internationally can add revenue and stockholder value and build traction abroad that can bolster the domestic team when sales at home turn stagnant.

New Zealand’s untouched wilderness, preservation efforts and focus on sustainability have generated a demand for its products around the world. Beyond its clean and green reputation, this island nation is known for its innovation and pioneering spirit, as Kiwis have creatively tackled the challenges of New Zealand’s isolated location in the world for over 183 years. New Image founder Graeme Clegg has captured both facets of the New Zealand story—purity and creativity—in the company he’s built over 40 years, sharing the power of New Image’s products and opportunity throughout the world.

New Image Group announced it has acquired Nutrimetics, a skincare and cosmetics brand, from Tupperware Brands Corporation. The acquisition includes Nutrimetics Australia, Nutrimetics International New Zealand, Nutrimetics Manufacturing and Nutrimetics France.