The Federal Trade Commission (FTC) announced a proposed rule that would ban fake reviews, prevent the suppression of honest negative reviews and stop the posting of positive reviews that received compensation. The goal of this proposed rule would be to stop brands from deceiving consumers who are searching for feedback and real experiences about products and services, while also preventing dishonest brands from undercutting honest businesses.
This proposed rule would prohibit the sale of fake consumer testimonials, review hijacking, purchasing positive or negative reviews, company-controlled review websites, the sale of fake social media markers like views or followers, and illegally preventing negative reviews through threats or intimidation.
“Our proposed rule on fake reviews shows that we’re using all available means to attack deceptive advertising in the digital age,” said Samuel Levine, FTC Director of the Bureau of Consumer Protection. “The rule would trigger civil penalties for violators and should help level the playing field for honest companies.”
