D-ID, the Tel Aviv-based startup known for its AI video technology that animates still images, has released a new mobile app that could be a powerful tool for both direct selling corporate teams and the distributor field. Previously available only as a web platform, D-ID’s Creative Reality Studio allows users to turn a still image and script into an AI-generated video, creating digital avatars of themselves, historical figures or fictional characters.

The app, now available on the App Store and Google Play, allows users to either select a premade “digital person” provided by D-ID or upload an image from their phone’s photo library. Users can then input text for the digital avatar to say in one of 119 languages, with options for male or female voices and various speech tones.

The technology behind D-ID combines proprietary and open-source AI technologies. “At its core lies a foundational model capable of generating video frames based on audio input,” said D-ID CEO Gil Perry. The company’s products all use an API capable of rendering video at an industry-leading 100 FPS, four times faster than real-time rendering.

The app is designed for anyone interested in creating videos with digital avatars, offering the ability to produce videos anywhere. Videos can be up to 10 minutes long and are subject to moderation policies to prevent misuse for deepfakes or disinformation campaigns.

Before the mobile launch, the desktop version of Creative Reality Studio gained 60,000 new sign-ups daily, with over 150 million videos made using the platform. The mobile version aims to reach a broader market, including mobile-first or mobile-only users. It will be subscription-based, with existing desktop version subscribers able to keep their current plans.

Picsart Ignites Creativity

The photo-editing startup Picsart has launched Picsart Ignite, a set of AI-powered photo editing tools designed to simplify creating ads, social posts, logos and more. This suite includes 20 tools for generating videos, images, GIFs, logos, backgrounds, QR codes and stickers. New features include AI Expand that allows additional details to be added to any image using AI prompts as well as AI Object Remove in Video for removing unwanted objects from videos. The “AI Style Transfer” feature lets users apply artistic styles across visuals, and “AI Avatar” generates realistic avatars for business portraits. Picsart Ignite is available to all users across Picsart web, iOS and Android.

Hovhannes Avoyan, Founder and CEO of Picsart, said, “We believe that everyone is a creator. Our editing experience reflects this philosophy by providing users with powerful, yet fun and easy-to-use tools to express their unique visions. We developed these features to ignite creativity and enable users to turn their ideas into stunning visual content.”

This launch comes as platforms of all sizes are incorporating AI tools into their services. Picsart has also recently focused on social collaboration, launching in-app communities called “Spaces” where users can connect and create around topics they love.

4 Evolving AI Animation Trends

1 / Finishing Fast

AI is revolutionizing the animation industry by using algorithms and neural networks to create animations that mimic human-created content, eliminating the need for laborious and time-consuming manual drawing.

2 / Highly Personalized Storylines

AI is set to revolutionize the future of animation by creating personalized narratives that adjust in real-time to each viewer’s preferences, fostering a deeper emotional connection through tailored character interactions, plot twists and visual aesthetics.

3 / AI-Generated Story Concepts

AI’s capability to analyze viewer engagement data and large-scale narrative patterns will soon allow it to collaborate with human authors to create innovative, personalized animated series like Mighty Raju and Super Bheem that deeply resonate with viewers.

4 / Improved Creativity and Exploration

AI aids writers in generating innovative content by analyzing extensive data on user preferences, interests and activities.

Source: Green Gold Animation, LinkedIn

From the January/February 2024 issue of Direct Selling News magazine.

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